Enchanted Disney Fine Jewelry
Licensing Program
Extending the iconic Disney Princess brand into Fine Jewelry
Goal
• To elevate the magic of Disney Princesses into a fine jewelry brand.
• Target audience- to appeal to brides and grooms who want to add romance to their engagement and weddings with the magic of the Disney brand.
Solution
Designed and developed Enchanted Disney Fine Jewelry: name, brand distinction, logo design, sales presentations, brand launch, ad concepts, retail display and packaging systems.
Success
• Enchanted Disney Fine jewelry is sold through US independents, departments stores and major retailers.
• Reported top performing bridal brand at Zale’s and still climbing.
• Total Enchanted by Disney sales grew to $40 million in the first three years and continues to grow.
Collab Team
Jewelmark team (client), Levine Luxury Branding - Cheryl Kremkow, Ali Christensen, Bernard Creative