Enchanted Disney Fine Jewelry

Licensing Program

Extending the iconic Disney Princess brand into Fine Jewelry

• To elevate the magic of Disney Princesses into a fine jewelry brand.
• Target audience- to appeal to brides and grooms who want to add romance to their engagement and weddings with the magic of the Disney brand.

Designed and developed Enchanted Disney Fine Jewelry: name, brand distinction, logo design, sales presentations, brand launch, ad concepts, retail display and packaging systems.

• Enchanted Disney Fine jewelry is sold through US independents, departments stores and major retailers.
• Reported top performing bridal brand at Zale’s and still climbing.
• Total Enchanted by Disney sales grew to $40 million in the first three years and continues to grow.

Collab Team
Jewelmark team (client),  Levine Luxury Branding - Cheryl Kremkow, Ali Christensen, Bernard Creative